A flexible, senior,
and independent way of working


Xavier Molina i Associats is a consultancy, free from heavy structures and focused on offering strategic judgment, experience, and close support.

As consulting partner, Xavier Molina brings over 25 years of experience in marketing, commercial management, communication, consulting, and university teaching. When a project requires it, the firm coordinates specialized independent professionals—its associates—to build teams tailored to each specific need.

The expected outcome of collaborating with Xavier Molina i Associats is that the organization gains strategic clarity, brand consistency, and the capability to build more relevant relationships with its audiences.

We do this through four main areas:

1 | 4

Strategy before tactics

1 | 4

Strategy before tactics

We support companies and organizations in defining marketing criteria before deploying actions.

The goal is for tactical communication tools, channels, content, campaigns, or commercial actions to stem from a prior strategy—one rooted in an understanding of the market, the target audiences, and the organization’s true capabilities.


2 | 4

Diagnosis and positioning

2 | 4

Diagnosis and positioning

We analyze the brand’s current situation, its competitive context, its value proposition, and how it is perceived by its audiences.

Based on this insight, we help identify the position it can hold in the market, what sets it apart, and what decisions need to be made to communicate it with greater clarity.


3 | 4

Brand strategy and meaning

3 | 4

Brand strategy and meaning

We support companies and organizations in defining marketing criteria before deploying actions.

The goal is for tactical communication tools, channels, content, campaigns, or commercial actions to stem from a prior strategy, rooted in an understanding of the market, the target audiences, and the organization’s true capabilities.


4 | 4

Executive advisory

4 | 4

Executive advisory

We analyze the brand’s current situation, its competitive context, its value proposition, and how it is perceived by its audiences.

Based on this insight, we help identify the position it can hold in the market, what sets it apart, and what decisions need to be made to communicate it with greater clarity.